A new book chapter, from Jessica Aquino and Georgette Leah Burns :
Creative tourism destinations offer the potential to enhance the local economy and community livelihoods by producing authentic and creative products for consumption. Over the past few decades the residents of Húnaþing vestra proactively built a creative tourism product as a strategy for enhancing resilience in their small rural community in northwest Iceland. Using a case study analysis approach, coupled with data collected from observations and interviews, we explore creative tourism in Húnaþing vestra, describing the concept behind Selasetur Íslands (the Icelandic Seal Center) and how it continues to play an integral part in maintaining a novel approach to supporting sustainable cultural development.
See the text here:
Aquino, J. F., & Burns, G. L. (2021). Creative Tourism: The Path to a Resilient Rural Icelandic Community. In Creative Tourism in Smaller Communities: Place, Culture, and Local Representation. Calgary: University of Calgary Press. Retrieved from http://hdl.handle.net/1880/113280