New Book Chapter from DRT

A new book chapter, from Jessica Aquino and Georgette Leah Burns :

Creative tourism destinations offer the potential to enhance the local economy and community livelihoods by producing authentic and creative products for consumption. Over the past few decades the residents of Húnaþing vestra proactively built a creative tourism product as a strategy for enhancing resilience in their small rural community in northwest Iceland. Using a case study analysis approach, coupled with data collected from observations and interviews, we explore creative tourism in Húnaþing vestra, describing the concept behind Selasetur Íslands (the Icelandic Seal Center) and how it continues to play an integral part in maintaining a novel approach to supporting sustainable cultural development.

See the text here:
Aquino, J. F., & Burns, G. L. (2021). Creative Tourism: The Path to a Resilient Rural Icelandic Community. In Creative Tourism in Smaller Communities: Place, Culture, and Local Representation. Calgary: University of Calgary Press. Retrieved from

New paper published in the Department of Rural Tourism

A new paper was recently published by Jessica Aquino, Georgette Leah Burns, and Sandra M. Granquist.

The article, A responsible framework for managing wildlife watching tourism: The case of seal watching in Iceland, can be downloaded here for free for the next 50 days. This conceptual paper develops a framework that addresses the need to manage human-wildlife interactions in Arctic settings to ensure positive outcomes for wildlife, local people, and visitors. We argue that managers tasked with meeting these needs should do so in a cultural context where ethical frameworks are guided by sustainable and responsible management practices, however, these strategies are often absent in the literature. By reviewing current literature that investigates theoretical and practical understandings of wildlife watching management we build a methodological foundation for approaching wildlife watching management and identify the need for future management actions that include participation of multiple stakeholder groups. Taking a systems thinking approach we build a case for implementation of our Ethical Management Framework (EMF). Application of the framework is exemplified through a case study of seal watching management in Iceland. Our new framework can be applied in a wider range of wildlife tourism settings worldwide.

New Director

Páll Línberg Sigurðsson was hired to the position of Director of the Icelandic Seal Center, starting January 1, 2021.

Guðmundur Jóhannesson, chairman of the board of the Icelandic Seal Center (left), and Páll Línberg Sigurðsson, the new Director of the Icelandic Seal Center (right).
The new Director and the current Chairman of The Board signing the contract.

Director of the Icelandic Seal Center

The Icelandic Seal Center invites applications for the full-time position as director of the center. The Icelandic Seal Center was founded to foster pinniped research in Iceland, to promote sustainable tourism in the area, and to educate the general public about seals. The Center was originally established in 2005 in the interests of further reinforcement of sustainable tourism in Húnaþing vestra region. The Seal Center is located in the village of Hvammstangi, which is a family friendly community with excellent educational and healthcare facilities. The location offers great access to nature. See our website:

The position entails:

  • Goal setting and leadership of the institute
  • Leadership in developing and implementing new research projects
  • Involvement in the development of local nature-based and rural tourism related to seals
  • Hosting and teaching student groups and visitors
  • Financial and management leadership

We are looking for a person with:

  • Master’s degree in tourism studies or fields related to the research focus of the Seal Center is required, but Ph.D. is beneficial
  • Experience in project management, research, teaching, and tourism development
  • Leadership qualities, and who is responsible with good personal skills and able to manage diverse collaborations

The position starts January 1st 2021; application deadline is November 1st 2020.

Applications, including a CV, academic records, and two letters of recommendation should be sent to: Guðmundur Jóhannesson

Lunch presentation at the Icelandic Seal Center!

Thursday 25 June, two lunch presentations will be given in the auditorium of the Seal center.
Cécile Chauvat, who recently graduated with a Master in Coastal Management from The University Center of the Westfjords will present the results of her master thesis, which she conducted at the Icelandic Seal Center in cooperation with Hólar University and the Marine and Freshwater Research Institute. Her thesis was supervised by Dr. Jessica F. Aquino and Dr. Sandra M. Granquist.
Polina Moroz, a master student from The University of Iceland, will give a presentation about her research proposal. She is researching harbour seal colonies by using wildlife trail cameras at important resting areas of the seals. Her study is conducted at The Icelandic Seal Center in cooperation with The Marine and Freshwater Research Institute and her supervisors are dr. Sandra M. Granquist and dr. Marianne H. Rasmussen.

• 12:00 Visitors in the land of seals; Values, opinions and perceptions of visitors to inform management at seal watching spots in Northwestern Iceland , Cécile Chauvat
• 12:30 Observation of haul-out behavior of the Icelandic harbor seal (Phoca vitulina) population using automatic trails cameras in Vatnsnes, NW Iceland, Polina Moroz